Joico Blonde Life Violet Shampoo 300 ml

Love this shampoo it is gentle and leaves a very subtle silvering effect unlike some shampoos that end up giving a ‘blue rinse’ effect. One bottle lasts me approx 6 months using 3/4 times a week so works out at excellent value too. Leaves my hair soft shiny and definitely not brassy.

I use this along with the shampoo and it’s an excellent product. One tube lasts approx 6 months used 3/4 a week. Leaves my hair soft manageable and shiny.

Maintaining vibrant blonde hair can be a challenge, but the right products make all the difference. and this shampoo does the job!! With regular use, this shampoo has helped my blonde to stay fresh and radiant. I am very happy! I always use the matching conditioner, pricey but worth it, i use once a week x

Love love love this purple shampoo. I have been using other brands for years and stuck to what I knew but I was getting fed up of my hair getting too grey and ashy and with the product causing my hair to become dry. I tried this on a whim and I’m so pleased that I did.  1. It smells so much nicer than all the other brands I have used. 2. It does not leave my hair grey. It lightens and brightens my blonde instead. 3. It leaves my hair feeling super soft and nourished. 10/10

Brilliant product, great price and delivery on time. Well done